It's time to elevate!

A Quick Background

Mission Statement:

GRASSBOOTS STRATEGIES is intended to assess, advise, train, equip and activate ​political leaders, business leaders, groups, organizations, ministries and companies on ​how to become more effective in their communications, campaign strategies and multi-​faceted, marketing initiatives and events within the multicultural, multimedia and ​grassroots space. GRASSBOOTS STRATEGIES is dedicated in generating strategic, ​campaign plans, branding and marketing packages and grassroots events to elevate ​your vision and mission.

In order for any business idea, project, campaign, event, initiative, cause or movement ​to be effective, it is critical to understand and learn who your target audience is and ​meet them where they are. Knowing your audience's historical roots, cultural issues, ​business activities and political trends affords you the opportunity to earn the client's ​trust thus enabling you to generate prospecting leads and acquire growth and support.

With an ever-changing market, GRASSBOOTS STRATEGIES loves to identify, study, ​assess and develop strategies and campaign solutions that will allow you:

1) to stay ahead of the competition,

2) to captivate your target audience's attention but most importantly that it will propel ​them to get involved and commit to your cause or mission in the long-term.

GRASSBOOTS STRATEGIES believes that the greatest resource and asset in any ​campaign, movement, business, cause, or organization are the people. This is why our ​business motto is relational not transactional.

GRASSBOOTS STRATEGIES offers copyright campaign plans, brand positioning, ​branding and design, strategies, multimedia content creation, integrated marketing, call ​to action initiatives and cross-platform solutions for coalitions/mobilization efforts.

We believe that you have a story to tell, a vision to be shared or a campaign to be ​launched and GRASSBOOTS STRATEGIES is ready to bring it to life.

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PROCESS

ABOUT CARLI

MULTI-CULTURAL, MULTI-MEDIA, BUS/MARKETING STRATEGIST, GRASSROOTS LEADER, CHAPLAIN

Carli is a seasoned, strategic, performance-driven, self-starting executive with extensive experience ​in the general, urban and Hispanic markets in the media, governmental and educational industries ​within the corporate and nonprofit space. Fluent in English, Spanish, conversational French and ​conversational Brazilian Portuguese.

Carli’s career path led her to build relationships and collaborate with media outlets, leaders, ​politicians, on-air personalities, non-profits, higher ed (i.e. Howard, Old Dominion, George Mason, ​University of Chicago, Northeastern Illinois University) and government institutions (i.e. the White ​House, Congressional Black Caucus, Dr. King's Community Talks, CHCI, former NCLR, NALEO- ​National Association of Latino Elected and Appointed Officials) that care about the cultural issues ​and business trends affecting African-Americans, Hispanics, Asians, Generation Z and Faith.

Carli’s business experience involves strategic business development, brand positioning, ​integrated marketing, call to action marketing and cross-platform solutions serving the private ​and government sector. She’s an active leader of various multicultural organizations and diversity ​initiatives to enhance business initiatives and lobby community campaigns in the areas of ​education, entrepreneurship, workforce development, civil rights, and individual ​empowerment.

Carli has served as a panelist for Martin Luther King’s Community Talks, Congressional Black ​Caucus and the Republican National Hispanic Assembly of Georgia in order to inspire and unite ​all communities to discuss people and culture. Carli is passionate about empowering and uniting ​leaders because she believes that working together as a team brings effective change and creates ​positive impact throughout our work and community circles respectively.

MARKETING, MEDIA, CORPORATE, NONPROFIT AND POLITICAL EXPERIENCE

Throughout her career, Carli has cultivated proven relationships with C-level executives across ​multiple platforms in the political, media, educational, faith, business and community arenas. With an ​ever-changing market, Carli studies and assesses external and internal competitive landscapes and ​industry trends in order to ensure the client/organization stays ahead of the competition. As a detail ​oriented and ethical leader, Carli has been able to demonstrate tenacity, transparency, focus, ​discernment, judgment, excellence and resolve under tight deadlines and business challenges in ​corporate and nonprofit settings.

Carli has worked for ABC networks (radio and tv), MTV Networks, Nickelodeon, V-me Media and ​Telemundo in the areas of sales, financial operations, production, reporting, marketing, events, ​promotions, business development and grassroots community outreach. Her passion for education ​and community, led her to work for education oriented nonprofits such as Students First, PLTW and ​BLEXIT.

In order for her business relationships and grassroots efforts to flourish, it is vital for her to gain the ​person’s trust and to assure them, that they are being heard and that they have a seat at her table. ​Although her business acumen is essential to her performance, Carli believes that core values such ​as integrity, character, trust, humility and transparency with others are equally important. Raising the ​bar of excellence, challenging them to think outside the box, reminding them that the sky is the limit, ​motivating them to be perseverant and encouraging them to stay strong and courageous in the midst ​of struggles, are fundamental precepts that will prepare people in life. Great leaders empower others ​and great leaders are focused on the mission at hand with resolve, tenacity, efficiency and a sense ​of urgency.

Politically active since 2004, Carli has experience in “get out the vote” efforts such as canvassing, ​precinct strategy, tabling, voter registration drives, food giveaways, faith-based gatherings, ​membership drives, creating signs, sign waving, writing content for Hispanic and urban on-air and ​off-air advertising and promos, community drives, event planning and engagement. She has ​politically and spiritually counseled gubernatorial and congressional candidates with strategic ​minority outreach efforts, business leads and marketing needs at the micro and macro level in the ​following states: Virginia, New York, Georgia and Florida.

After finding Christ in D.C. back in 2013, Carli is even more committed to work in the empowerment ​and advancement of all communities by providing content through communications and outreach. ​Her motto in life is the following “Traveling allows me to understand others and Jesus who is my best ​friend, corrects and teaches me to stay humble and reminds me to be grateful and that with GOD all ​things are possible". In addition to being a multicultural strategist, Carli is also a minister and a Law ​Enforcement Chaplain.

Carli E

Founder and Chief Strategy Officer

CSO@grassbootstrategies.com

www.grassbootstrategies.com

Atlanta, Georgia

https://www.instagram.com/grassbootstrategies/

it's time for your vision TO take off.

ABOUT AMANDA

Amanda McGee is a Licensed Realtor with Weichert Realtors the ​Collective, Buckhead and Consultant with the American Federation for ​Children, a School Choice organization. Amanda formerly served as a ​Regional Engagement Coordinator for the RNC and as a College Rep. ​with the Blexit Student Movement in Georgia. She is committed to ​entrepreneurship and upholding our God given unalienable rights of life, ​liberty and the pursuit of happiness.

Amanda mcGee

Sr. Director of Coalitions and Engagement

Amanda@grassbootstrategies.com

www.grassbootstrategies.com

Atlanta, Georgia

https://www.instagram.com/grassbootstrategies/

it's time for your vision TO take off.

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